The brand was established in 2018 as a distinguished name specializing in organizing public and closed auctions. In 2023, Al-Qahtani Auctions acquired the brand, continuing a successful journey of excellence in auction organization and related services, aiming to meet customer aspirations. The company strives to be a leader in all types of movable and real estate auctions, whether public, closed, or electronic.

Certifications & Establishment

Geographic coverage across all cities in the Kingdom.

Electronic auctions held since 2020.

“Val” license for brokerage and marketing.

“Val” license for real estate auctions.

ISO 9001: International Certificate in Quality Management System.

ISO 14001: International Certificate in Environmental Management System.

ISO 45001: International Certificate in Occupational Health and Safety Management.

ISO 55001: International Certificate in Asset Management.

ISO 22301: International Certificate in Business Continuity and Sustainability Management.

ISO 37301: International Certificate in Compliance Management Systems.

Our Vision

To become the leading auction company in the Middle East and North Africa, revolutionizing the market through innovative and comprehensive online services.

Our Competitive Advantages

High ethics and professionalism: Committed to the highest standards in all dealings.

Nationwide presence: Wide-scale coverage throughout the Kingdom of Saudi Arabia.

Integrated services: Backed by sister logistics companies to ensure seamless operations.

Our Objectives

To become the largest auction institution in the MENA region.

Embrace digital transformation and expand geographically inside and outside the Kingdom.

Secure new contracts and retain existing clients.

Add integrated services to enhance customer experience.

Our Values

Customer:
We place customer satisfaction at the core of our business and strive to deliver an exceptional auction experience that exceeds expectations.

Confidentiality:
We safeguard our clients’ privacy and the confidentiality of their information with the highest levels of security and professionalism.

Quality & Safety:
We commit to the highest standards of quality and safety in all operations to ensure trust and reliability.

Commitment & Flexibility:
We work with persistence and adaptability to meet client needs in a dynamic auction environment.

Social & Professional Responsibility:
We believe in our role toward society and operate with high professionalism reflecting our commitment to integrity and sustainability.

Quality & Safety

We comply with all laws and regulations.

Promote safe work practices and risk mitigation.

Strive for sustainable growth with high health, safety, and environmental standards.

Employ safety engineers and inspectors.

Marketing & Communications

Developing a Marketing Strategy:
We create a comprehensive marketing plan targeting the right audience and highlighting auction strengths for optimal results.

Preparing a Comprehensive Buyer’s Guide:
We prepare a detailed guide containing all necessary information to help potential buyers make confident decisions.

Issuing Advertisements:
We produce professional ads across print and digital platforms to ensure maximum audience reach.

Creating a Professional Promotional Video:
We produce high-quality promotional videos showcasing key assets and features in an attractive and credible way.

Uploading Materials Online:
We upload all auction-related details, images, and documents on digital platforms for easy access and review.

Advertising Links on Social Media:
We share auction links via social media with tailored content to boost engagement and reach targeted audiences.

Repeating Ads as Reminders:
We regularly re-post auction ads leading up to the event to ensure maximum visibility and participation.

Contacting Potential Bidders:
We directly contact potential buyers to inform them about the auction, offer support, and answer questions to ensure participation.

Coordinating Site Visits:
We organize field visits for interested buyers to inspect assets in person and make informed decisions.

Issuing the Initial Advertisement

Including the auction name, inspection site location and date, and the auction date, ensuring the information reaches all relevant parties.

Auction Booklet & Video

Producing a professional auction poster to attract the largest number of interested buyers.

Publishing a comprehensive booklet with terms, conditions, key bidding forms, and the inspection site link to ensure clarity and accessibility.

Issuing a detailed booklet with asset descriptions and images for accurate and appealing information.

Preparing a professional promotional video to capture attention and increase awareness of the event.

Uploading the Promotional Video on YouTube

To ensure the video reaches the widest possible audience.

Inspection Site Link

Issuing a link to the inspection site for easy navigation and access to detailed location information.

Link Announcements

Announcing all auction-related links on social media platforms such as
X, Facebook, and Instagram to ensure the information reaches a wide audience.

Website: www.qahtaniauction.com
Social Media: @sqcauction
Company Name: Al-Qahtani Auctions Company

Ad Repetition

Repeated posting of advertisements on popular Saudi accounts, the company’s website, and YouTube channel to remind the audience and increase awareness about the event.

Contacting Potential Bidders to Ensure Broad Participation

We directly reach out to potential bidders to encourage participation and respond to their inquiries professionally.

Customer Service

Clarifying communication methods for potential bidders to ensure ease of contact and prompt response.
Providing answers to their inquiries to ensure transparency and accuracy throughout the bidding process.

Coordinating Site Visits

Organizing and coordinating physical site visits and presenting the assets in a clear and comprehensive manner for potential bidders.

Auction Execution

Follow procedures with sellers and buyers.

Conduct various types of auctions (sealed bids, public, direct sales).
Determine security deposit amounts for auction entry.
Use electronic platforms for bid submission.

Open and review bids transparently.
Announce results and notify winners.

Follow up on payments and asset clearance.

Schedule new auctions for unsold items.

Auction Entry Deposit

Set a deposit amount for auction entry to attract serious bidders and ensure their financial capability for valid offers.

Electronic Platforms

Auctions are hosted via Al-Qahtani Auction’s electronic auction platform.

Auction Day

Open the sealed envelopes according to the item schedule to ensure transparency and fairness.

Review bids and approve terms to ensure compliance with standards and conditions.

Assist the client’s management in analyzing and interpreting submitted bids, and provide recommendations on financial and qualitative benefits of each offer to ensure the best selection.

Draft and review documentation to ensure accuracy and compliance with the client’s requirements.

Issue necessary certificates to support winning bids and ensure successful transactions.